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Business and Practice Development Course

A comprehensive, self-directed course library made specifically for guides. All the information you will need is at your fingertips in this impressive resource library. Created by Nadine Mazzola & Tam Willey

BPD Courses v3

"Tam and Nadine have crafted a business strategy course for guides based on the organic practice of guiding. Refreshingly, they encourage participants to take questions around business development to the land. Their nature wander exercises create a path for exploring one’s intentions on the macro scale at the outset of the course and focus in on the micro scale of their business near the finish." —Todd Lynch, Forest Therapy Guide

What is included in the online course library:

*Jump to bottom of page to preview Modules and Lessons

  • Worksheets and Templates: We have over a dozen worksheets and templates geared specifically for guides that you can print or use online with archivable versions. Some Examples include:
    • Contract & Agreement Templates
    • Invoice Templates
    • Income & Expense Tracking Tools
    • Email Template for contacting potential partnerships
    • Goal Planning Workbooks
    • Marketing Workbook for exploring your niche, brand, style, mission, and values
    • Networking Workbook for exploring who, what, how and when you want to guide
    • Website Planning Workbook to help guide you through the various steps of creating a website from navigating technical details to writing content and getting organized with your key information.
  • Self-Directed Guided Nature Explorations to support your own visioning. Just as we do in our guiding, we have an ethic of partnering with nature in the creating our businesses, as we weave our guiding practices into the tamed world. Our signature 8-part nature exploration series designed to support your path of building your guiding practices. These themes are designed to weave together your practice development on a personal level and with your business and marketing decisions. 
    • Wander #1 Connecting To Your Path
    • Wander #2 Journeying
    • Wander #3 Weaving Relationships
    • Wander #4: Discernment
    • Wander #5: Expression
    • Wander #6: Earth
    • Wander#7: Reflections
    • Wander#8: Looking Ahead and Resting
  • Videos: Dozens of videos where Nadine and Tam share mindset moments that keep you grounded and personal stories from their own experience.
  • Over 80 Lessons: We are very proud of our course library and all the materials we have assembled for guides. Using care and creativity we have put time and effort as well as heart and soul into this course library specifically tailored for guides.
  • Expert Guest Content: Included within the online materials are recorded webinars from experts in several areas that bring another layer of more in depth expertise. 
  • Self Care and Celebration: Tools for tending yourself, your practice and our relationships.
  • Permanent Access: Purchase of this self-directed course library or the live mentored sessions with the online course library, gives you access to the course library permanently. Come back whenever you need to, to revisit materials, see new additions, etc. 
"Tam and Nadine have put together an incredibly rich collection of materials in a very engaging way." —Johanna Schussler, Forest Therapy Guide

Your Way - Your Pace:

Our goal has always been to keep focus on planning a guiding practice that is authentic to your way of being. We believe in honoring the way and speed that you want to move through the material. Creating a practice happens over time and because of that we have designed the resources to be there over time, from planning and visioning into launching and thru maintaining and fine tuning what you've built.

Ease of Use:

True to the way we are guides, this self-directed version of our program is invitational and allows you to do things in an order that best suits you. Find answers as you need them.
  • Follow your curiosity: You can dive into any part of the course at any time.
  • Powerful search: You can also use the powerful search function to target lessons with the topics and keywords you are looking for at the click of a button.
  • "Trail map" guide: You can use our course "trail map" to guide you through everything A to Z.

Uniquely Designed for Trained Guides:

Our comprehensive, self-directed course library is made specifically for guides. The course begins with a trail map to guide you through everything A to Z, and then importantly spends some time with setting intentions and mindset. 
We have put ... Acorn BPD Business and Practice Development Nadine Mazzola and Tam Willey

Preview Modules and Lessons:

Content

Getting Started
Welcome Acorns! Start Here!
Welcome!
Trail Map trail sign
Your Trail Map
1
Workflow - Getting-Set-Up-1536x864 1:56
Getting Organized
Getting Started
Choosing What To Work On
1:48
The Journey of Starting A Business
2:07
Support
Celebration and Resilience
The Importance of Celebration
The Importance of Celebration
Dancing tree and sunflower giphy
Ways to Celebrate
Rasing Appalacia
Cultivating Your Own Resilience
photo-1620045315169-771225b6b45c
More About Resilience
1
Intentions
Stacey Abrams
Intentions & Sustainability with Stacey Abrams
Intentions
Worksheet: Explore your "What" and "Why"
1
1:09
Honoring You and Your Own Pace
Goal Setting
Goal Planning Why Is it worth it to write down our Goals Mary-Oliver-Quote-5-1536x864
Why Is It Worth It to Write down Our Goals?
20210728_135516 (2) 0:22
Bring Creativity to Describing Your Goals. 
3
photo-1585864262488-1291bba12d66
More Tips on Goal Setting
1
Worksheets: Getting Started With Your Overall Goals and Intentions
2
Nature Connection Exploration Wanders
Wander #1 Connecting To Your Path
1
Wander #2 Journeying
1
Wander #3 Weaving Relationships
1
Wander #4: Discernment
1
Wander #5: Expression
1
Wander #6: Earth
1
Wander#7: Reflections
1
Wander#8: Looking Ahead and Resting
1
Download Library: Worksheets and Templates
Thumbnail Cards for Simplero (worksheets, events, lessons)-2
Your Trail Map Checklist
1
Intentions Worksheet_ Connecting to your “Why” Card
Intentions Worksheet: Connecting to your "What" and "Why"
1
Getting Started Workbook Card
Getting Started Workbook: Goal Setting Overview
1
Quarterly Goal Planning Workbook Card
Quarterly Goal Planning Workbook
1
Marketing Workbook_ All About You Card
Marketing Workbook: All About You
1
Networking Workbook_ Planning Programs Card
Networking Workbook: Planning Programs
1
Promotion and Communication Worksheet Card
Promotion and Communication Worksheet: Social Media Considerations
1
Marketing Workbook_ All About You Exploring Your Mission Card
Perspectives On Money Workbook: Money, Value and Reciprocity
1
Website Planning Workbook Card
Website Planning Workbook
1
SWOT Analysis Worksheet Card
S.W.O.T. Analysis Worksheet
1
Writing Tools and Templates - Email-Best-Practices
Email Writing Templates
2
Worksheet Thumbnail Card
Invoicing Template
2
Agreement Thumbnail Card
Contract and Agreement Samples
Worksheet Thumbnail Card (1)
Income & Expense Tracking Template
1
Websites, Registration Systems & Collecting Payments
What is the Purpose of Your Website?
1:30
Reflecting On What You Want and Need
photo-1614690377992-fef379e2af1f
What is the Purpose of Your Website?
1
What is Your Budget in Terms of Time and Money?
photo-1531535701800-03b2bec4fbfd
How do you want to interact with your website?
1
Basic Business Web Writing For Guides Webinar with Sophie Hebert 2:25:22
Creating Your Own Custom Content
1
Planning Your Website
1
Website Options: A Snapshot
Forest Bathing FInder
ForestBathingFinder.com A Group Listing and Directory Site
1
Website Builder Options
Event Registration Systems & Collecting Payment
The Process of Event Registration and Collecting Payment
1:39:58
Exploring Registration Systems: A discussion with Nadine and Tam
Payment Systems Overview (a.k.a. Payment Gateways)
Event Registration and Collecting Payment
Registration Systems Overview
Marketing, Networking & Promotion
Marketing Step 1: All About You
All About You
1
Nadine What success means to me - 20210210_111303 4:40
What Does Success Mean to You?
2
3:16
The principles and ideas that your business is rooted in
Glossary of Branding Terms: Niche, Mission, Vision, USP and VP
RH Nadine on Branding - 20210217_142508 4:20
Choosing Your Style: Branding
1
Promotion and Communication (Writing Tools, Social Media, Newsletters, Photography and Graphics)
About Promotion
Communication Styles for Different Platforms And Your Voice
Writing Tools and Templates
2
Screenshot 2023-11-12 165113 1:19:41
Introduction to Writing Your Bio with Q&A
Social Media
1
Guest Content Presentation Jess Thenhaus 2023
"Sharing the Message of Your Guiding Practice with the World" with Jess Thenhaus
2:28
Newsletters & Blogs
Images: Photography & Graphics
Basic Business Web Writing For Guides Webinar with Sophie Hebert 2:25:22
Basic Business Web Writing For Guides
1
Networking To Set Up Programs with Other Business
0:55
About Networking
Timelines & Expectations
1
Tam shares a story about unexpected connections 4:38
What Opportunities Are In Your Circle Already?
1
Connecting With Organizations, Land Managers and More!
1
Ways to Communicate 1:59
Steps For Making Contact
1
4:08
Professional Considerations with Other Guides
1
What is Your Business Model?
1:33
The Question of Having a Business vs. Providing a Service
B2B and B2C: Basic business model awarenesses
Permitting and Relationships with Land Managers
Permitting Tips and Best Practices - permitting-article-feature-image-v2-1-1024x576 0:44
The Big Picture & Things To Be Aware Of
1:32
Bundling Permits and Reducing Costs
1:34
Tips For Permit Applications
1:44
Other Options For When Getting A Permit Is Not Feasible
0:36
Final Words
Pricing, Contracts & Invoicing
Perspectives On Money
1:30
Introducing Stud: Bookkeeping and Finance Managing
Money, Value & Reciprocity
1
Tam on money as reciprocity thumbnail 1:03
Money as Reciprocity
Pricing and Charging
2:49
Tracking Expenses Including Your Time
Worksheet Thumbnail Card (1)
Tools For Tracking Income & Expenses
1
2:44
Pricing and Charging
How Much Do Guides Typically Charge?
photo-1518458028785-8fbcd101ebb9
Pricing Survey for Forest Therapy Programs
photo-1506352385411-112dd3a0d814
Negotiating
1
Contracts and Agreements
Agreements & Invoices - Invoice-Template
Invoicing & Invoice Template
2
photo-1582213782179-e0d53f98f2ca
Contracts and Agreements
Insurance and Legal Considerations
Insurance for Your Guiding Practice
Waivers and Liability Releases
Insurance for Your Guiding Practice
Insurance for US Based Guides
Insurance for Canadian Based Guides
How Should I Set Up My Business?
photo-1419222482462-d92ccdd0ef61
Business Structures and Tax Considerations
1
Accounting for your guiding Practice 1:28:18
Webinar: "Accounting for Your Guiding Practice and Choosing the Business Entity That is Right for You"
Lean Cnvas
Business Plan Templates
Celebration Break Room!
Break Time Squril 1a
Break Time!
1:00
Jump in a lake and holler (0:59)
Break Room Recess Therapy
Recess Therapy
The power of vulnerability with Brené Brown
Video - The power of vulnerability with Brené Brown (20:03)
Quote If you get tiered learn to rest, not quit
Quotes and Memes
Bake a Cake to Celebrate!
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Mentoring & Professional Development for Guides
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